12th May 2006
Copyright 2006 John Jantsch
A new internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting and other web 2.0 experiments. Media companies and Internet giants have reacted promptly by acquiring many of the ne...
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11th May 2006
Copyright 2006 John Jantsch
Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, informative or useful...
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03rd May 2006
Copyright 2006 John Jantsch
Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around...
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05th April 2006
Copyright 2006 John Jantsch
Holding educational workshops has always been a very good way to build business. The problem with this strategy though is that it has become increasingly difficult to get prospects to come to workshop type events. In additio...
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01st April 2006
Copyright 2006 John Jantsch
Much has been written lately about the subject of podcasting. Podcasting is a very powerful small business tool but, some are kept away because it all sound so technical.
In this article I will attempt to simplify the sub...
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05th March 2006
Copyright 2006 John Jantsch
You know you have much to offer your referral partners but, they don't seem very motivated to refer you to their network.
You've taken the lawyer, accountant, financial planner and insurance broker to lunch, explained you...
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09th February 2006
Copyright 2006 John Jantsch
So, what happens when all of your PR activity actually prompts a reporter to call for an interview? Getting the interview is only one-half of the deal. Follow the steps below, and you are more likely to turn your interview i...
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02nd February 2006
Copyright 2006 John Jantsch
Many small business owners will find the need to accept credit card payments for products and services offered on their website.
When I set up my first ecommerce website I found the information surrounding online credit c...
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19th January 2006
Copyright 2006 John Jantsch
While there are lots of little things that add up to getting a web site to rank high for search terms, high quality, keyword rich content and incoming links are the two most important variables.
Every search engine has a ...
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04th December 2005
Copyright 2005 John Jantsch
PR is a powerful small business marketing tool. By PR, I mean getting positive press mentions about your firm in local, trade and national publications.
The reason these mentions are so powerful is because they are seen t...
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22nd November 2005
Copyright 2005 John Jantsch
Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It's obvious that small businesses ...
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17th November 2005
Copyright 2005 John Jantsch
Lead generation is a funny thing. It's the lifeblood of any growing business, yet many approach it in a casual manner at best.
Consistently generating leads for your business takes momentum and momentum takes energy.
I...
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27th October 2005
Copyright 2005 John Jantsch
Whether you are an early technology adopter or not, there is no denying that the careful application of certain technology tools can help you more effectively automate your marketing processes.
Automation allows you to co...
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19th October 2005
Copyright 2005 John Jantsch
I got another one of those calls the other day. . ."Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got o...
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